Martell, the oldest cognac house in the world, will partner with Ghanaian designer, lifestyle influencer and CEO of Brommon Bespoke, Kweku Boateng Akuoku popularly known as Brommon for the debut of Nuits De Martell at Crescendo Lounge in Twist Night Club on the 9th November, 2019.
Nuits De Martell, translated into English as Martell Nights, is a series of iconic nights hosted by lifestyle influencers driven by innovative cuisine, cognac, and music from top DJs in Ghana that will encourage hosts to explore their vision of entertainment with guests.
“We are excited to partner up with Brommon for the debut of Nuits De Martell in Ghana for he is highly recognized for his ingenuity, creativity, and sense of luxury that embodies Brommon Bespoke and is fundamental to the Martellbrand. With Nuits De Martell, we will urge our guests to discover new perspectives to reinterpret daily conventions for a much more vibrant experience,” shares John Derrick Aniaba, Brand Manager at Pernod Ricard Ghana.
The oldest House of Cognac, Martell, was founded by Jean Martell in 1715 at the height of French art de Vivre when gastronomy, taste, and craftsmanship were celebrated and enjoyed with style. These became the three pillars of the House of Martell and remain intrinsic to the Martell vision today. For three centuries, Martell has produced, exported and marketed cognacs including Martell VSOP Aged in Red Barrels, Martell VS Single Distillery and Martell Blue Swifts which are recognized worldwide for their outstanding quality and finesse, obtained through double distillation of exclusively clear wines and aging in fine-grained oak casks.
Kweku Boateng Akuoku is the CEO of Brommon Bespoke, a luxury fashion house with custom boutiques in Ghana and Nigeria, which specializes in making quality hand-made Italian suits for men and boasts high profile clientele including Bola Ray, CEO of EIB Network and Ghanaian ace rapper, Sarkodie. Brommon will host the Nuits De Martell event surrounded by his closest friends and clients to experience the finesse of Martell and will also take over Martell’s social media pages with the concept, “Day in the Life of “Brommon”– the Martell Way” to highlight the lifestyle of one of West Africa’s most stylish fashion entrepreneurs.
“At Martell, our brand purpose is to encourage people to unlock their audacity so legacy will follow, we believe luxury and wealth goes beyond the material. Nuits De Martell in partnership with Brommon, promises to be an unforgettable experience that leaves a lasting impression on discerning and influential cognac and lifestyle enthusiasts,” adds Aniaba.